If you’re like most people, one of the first things you did this morning was checking your email. While social media gets the most marketing buzz, email newsletters are one of the most effective, cost-efficient, and easiest ways to reach your current customers.
Emails inform customers, build brand awareness, deliver timely and valuable content, drive conversions, and puts your brand on top of consumer’s minds. Plus, the platform allows customers to peruse your email whenever it’s convenient for them.
It’s no secret that people consume information differently. You may love blog posts while your best friend loathes them. Some people prefer videos or picture heavy posts. Email newsletters deliver a variety of content types, leaving the customer to choose how to consume information.
You Control the Content
News feeds and algorithms change practically overnight, leaving your brand with limited control over content. 90% of email gets delivered, compared to 2% of your Facebook fans seeing your posts in their newsfeed. Email newsletters allow you to bring your stories right to your customers’ inbox. With segmented lists and surveys, you can send highly targeted content to your customers.
Unlike other marketing initiatives, each email comes with a comprehensive report. You can track delivery rates, click rates, bounce rates, unsubscribes, open rates, and brand advocates. This invaluable data not only gives inside on customers’ behavior but helps you plan out future content.
Low Costs, Big Results
When budgets are limited, small business owners want to get the biggest bang for their marketing buck. Unlike other platforms, email newsletter platforms do not require additional funds to boost its effectiveness. According to McKinsey, email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.
In fact, time after time, marketers have found email newsletters to be the most effective marketing channel to drive ROI. Campaign Monitor states for every $1 spent, email marketing generates $38 in ROI.
Why should you add email newsletters to your marketing strategy? They’re cost-effective, get results, give you control, and your consumers’ freedom.